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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you realize this?
Brow Bar Marketing Strategy
What are the definite ways you are going to employ in order to promote your Brow Bar business to your existing and prospective customers. You can additionally add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a way to go for Brow Bar customers you possibly will draw on long tail keyword search phrases significantly than short generic words. This ought to lower your PPC expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Brow Bar Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out regarding your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your opposition so that you are always the cheapest? Do you have a first-rate location? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more info with reference to putting your Brow Bar business online.
Sales Strategy
How are you going to pick up sales for your Brow Bar business in the first place and how are you going to intensify or uphold sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to develop a relationship with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Brow Bar business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Brow Bar Organizational Structure
What is the hierarchy of your business - who is in charge of every department in your business?
Personnel Plan
This ought to be a directory of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Brow Bar Financial Plan
Will you contribute all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Brow Bar Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Brow Bar Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Brow Bar Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Brow Bar Business?
Brow Bar Business Plan Page 1 | Brow Bar Business Plan Page 2
Useful Brow Bar Resources
Brow Bar Marketing Plan | Brow Bar Equipment | Brow Bar Online
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