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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you complete this?
Brush Store Marketing Strategy
What are the concrete ways you are going to use in order to promote your Brush Store business to your present and potential patrons. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a structure to target Brush Store clients you may well draw on long tail keyword search phrases significantly than succinct generic words. This should bring down your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Brush Store Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your expenditure lower than your rivals so that you are continually the cheapest? Do you have a superlative position? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Brush Store business online.
Sales Strategy
How are you going to get sales for your Brush Store business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build a bond with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Brush Store business proposal to assist you.
Management Summary
Management Team
Who are the major players in your business?
Brush Store Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your company?
Personnel Plan
This should be a list of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Brush Store Financial Plan
Will you bring all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Brush Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Brush Store Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Brush Store Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your key information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Brush Store Business?
Brush Store Business Plan Page 1 | Brush Store Business Plan Page 2
Useful Brush Store Resources
Brush Store Marketing Plan | Brush Store Equipment | Brush Store Online
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