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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you go about this?
Builders Merchant Marketing Strategy
What are the concrete ways you are going to draw on in order to promote your Builders Merchant business to your existing and likely clients. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a method to go for Builders Merchant clients you might use long tail keyword search phrases rather than succinct generic words. This should reduce your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Builders Merchant Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out regarding your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your competition so that you are at all times the cheapest? Do you have a superior location? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more info about putting your Builders Merchant business online.
Sales Strategy
How are you going to get sales for your Builders Merchant business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Builders Merchant business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Builders Merchant Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your organization?
Personnel Plan
This ought to be a register of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Builders Merchant Financial Plan
Will you supply all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Builders Merchant Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Builders Merchant Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Builders Merchant Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your central info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Builders Merchant Business?
Builders Merchant Business Plan Page 1 | Builders Merchant Business Plan Page 2
Useful Builders Merchant Resources
Builders Merchant Marketing Plan | Builders Merchant Equipment | Builders Merchant Online
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