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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you realize this?
Burger Stand Marketing Strategy
What are the tangible ways you are going to draw on in order to promote your Burger Stand business to your present and possible clients. You can additionally add the expenditure involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a means to target Burger Stand clients you may perhaps use long tail keyword search phrases preferably than short generic words. This ought to diminish your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Burger Stand Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivals so that you are continually the cheapest? Do you have a superlative place? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information as regards putting your Burger Stand business online.
Sales Strategy
How are you going to generate sales for your Burger Stand business in the first place and how are you going to intensify or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to encourage a bond with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Burger Stand business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Burger Stand Organizational Structure
What is the structure of your business - who is the manager of every department within your company?
Personnel Plan
This should be a record of everyone in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Burger Stand Financial Plan
Will you provide all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Burger Stand Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Burger Stand Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Burger Stand Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Burger Stand Business?
Burger Stand Business Plan Page 1 | Burger Stand Business Plan Page 2
Useful Burger Stand Resources
Burger Stand Marketing Plan | Burger Stand Equipment | Burger Stand Online
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