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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you go about this?
Bus Repair and Service Marketing Strategy
What are the genuine ways you are going to employ in order to promote your Bus Repair and Service business to your existing and probable customers. You can as well add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a approach to target Bus Repair and Service clients you possibly will use long tail keyword search phrases preferably than succinct generic words. This ought to cut down your PPC expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Bus Repair and Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out regarding your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your benefit? Are you able to keep your costs lower than your competitors so that you are constantly the cheapest? Do you have a superlative site? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more information as regards putting your Bus Repair and Service business online.
Sales Strategy
How are you going to generate sales for your Bus Repair and Service business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to make a relationship with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bus Repair and Service business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Bus Repair and Service Organizational Structure
What is the structure of your business - who is in charge of every division within your business?
Personnel Plan
This should be a roll of each person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Bus Repair and Service Financial Plan
Will you contribute all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Bus Repair and Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bus Repair and Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Bus Repair and Service Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your fundamental information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Bus Repair and Service Business?
Bus Repair and Service Business Plan Page 1 | Bus Repair and Service Business Plan Page 2
Useful Bus Repair and Service Resources
Bus Repair and Service Marketing Plan | Bus Repair and Service Equipment | Bus Repair and Service Online
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