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Strategy and Implementation SummaryWhat is your universal approach to make your business a success and how will you go about this? Business School Marketing StrategyWhat are the real methods you are going to exercise in order to promote your Business School business to your present and possible clients. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For example if you are using PPC as a strategy to target Business School customers you might use long tail keyword search phrases significantly than short generic words. This ought to condense your PPC expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy. Business School Pricing StrategyHow did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into action to get the sound out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your competitors that you can exploit to your advantage? Are you capable of keeping your outlay lower than your competitors so that you are continuously the cheapest? Do you have a superior site? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Business School business online. Sales StrategyHow are you going to get sales for your Business School business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to build a rapport with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Business School business proposal to assist you. Management SummaryManagement TeamWho are the central protagonists in your company? Business School Organizational StructureWhat is the structure of your company - who is in charge of each department within your business? Personnel PlanThis should be a record of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not. Business School Financial PlanWill you provide all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Business School Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Business School Profit and LossYou can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Business School Cash FlowYou should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should contain all your essential info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors. Exit StrategyHow exactly are you going to sell your Business School Business?
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