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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you go about this?
Butcher Shop Marketing Strategy
What are the real methods you are going to draw on in order to promote your Butcher Shop business to your existing and possible customers. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a way to target Butcher Shop clients you may well draw on long tail keyword search phrases to a certain extent than succinct generic words. This should slash your Pay Per Click costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Butcher Shop Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out as regards your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are continually the cheapest? Do you have a superlative position? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can visit this website and get more info concerning putting your Butcher Shop business online.
Sales Strategy
How are you going to pick up sales for your Butcher Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to foster a rapport with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Butcher Shop business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Butcher Shop Organizational Structure
What is the structure of your business - who is in charge of each division inside your organization?
Personnel Plan
This should be a roll of every person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Butcher Shop Financial Plan
Will you provide all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Butcher Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Butcher Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Butcher Shop Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Butcher Shop Business?
Butcher Shop Business Plan Page 1 | Butcher Shop Business Plan Page 2
Useful Butcher Shop Resources
Butcher Shop Marketing Plan | Butcher Shop Equipment | Butcher Shop Online
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