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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Cable Company Marketing Strategy
What are the authentic methods you are going to use in order to market your Cable Company business to your existing and impending patrons. You can what's more add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a way to target Cable Company clients you possibly will draw on long tail keyword search phrases preferably than short generic words. This should cut down your PPC outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Cable Company Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out as regards your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you able to keep your costs lower than your rivals so that you are continuously the cheapest? Do you have a first-rate locality? Are you the originator or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Cable Company business online.
Sales Strategy
How are you going to get sales for your Cable Company business in the first place and how are you going to boost or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to put together a connection with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cable Company business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Cable Company Organizational Structure
What is the hierarchy of your company - who is the manager of each department inside your company?
Personnel Plan
This ought to be a directory of every person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Cable Company Financial Plan
Will you provide all your own funding or will it be an assortment of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cable Company Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cable Company Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cable Company Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your important info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Cable Company Business?
Cable Company Business Plan Page 1 | Cable Company Business Plan Page 2
Useful Cable Company Resources
Cable Company Marketing Plan | Cable Company Equipment | Cable Company Online
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