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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you realize this?
Cafe Bistro Marketing Strategy
What are the tangible ways you are going to use in order to market your Cafe Bistro business to your existing and possible customers. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a method to target Cafe Bistro customers you might use long tail keyword search phrases rather than succinct generic words. This ought to lessen your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Cafe Bistro Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you able to keep your expenditure lower than your competition so that you are at all times the cheapest? Do you have a superlative site? Are you the pioneer or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more info as regards putting your Cafe Bistro business online.
Sales Strategy
How are you going to get sales for your Cafe Bistro business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to encourage a bond with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cafe Bistro business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Cafe Bistro Organizational Structure
What is the structure of your business - who is in charge of every department within your company?
Personnel Plan
This should be a listing of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Cafe Bistro Financial Plan
Will you supply all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cafe Bistro Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cafe Bistro Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cafe Bistro Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your vital information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Cafe Bistro Business?
Cafe Bistro Business Plan Page 1 | Cafe Bistro Business Plan Page 2
Useful Cafe Bistro Resources
Cafe Bistro Marketing Plan | Cafe Bistro Equipment | Cafe Bistro Online
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