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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you complete this?
Cafe Marketing Strategy
What are the definite ways you are going to employ in order to promote your Cafe business to your existing and impending clients. You can also add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using PPC as a system to target Cafe clients you may well use long tail keyword search phrases to a certain extent than short generic words. This ought to drive down your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Cafe Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are continually the cheapest? Do you have a prime place? Are you the originator or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Cafe business online.
Sales Strategy
How are you going to acquire sales for your Cafe business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a bond with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cafe business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Cafe Organizational Structure
What is the structure of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a register of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Cafe Financial Plan
Will you bring all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Cafe Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cafe Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cafe Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Cafe Business?
Cafe Business Plan Page 1 | Cafe Business Plan Page 2
Useful Cafe Resources
Cafe Marketing Plan | Cafe Equipment | Cafe Online
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