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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you achieve this?
Cafeteria Marketing Strategy
What are the concrete methods you are going to exercise in order to market your Cafeteria business to your existing and prospective customers. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a way to go for Cafeteria customers you might use long tail keyword search phrases preferably than short generic words. This should lessen your PPC expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Cafeteria Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you able to keep your outlay lower than your rivals so that you are constantly the cheapest? Do you have a first-class locality? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Cafeteria business online.
Sales Strategy
How are you going to generate sales for your Cafeteria business in the first place and how are you going to intensify or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to make an association with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cafeteria business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Cafeteria Organizational Structure
What is the structure of your company - who is the manager of every department inside your business?
Personnel Plan
This ought to be a register of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Cafeteria Financial Plan
Will you supply all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cafeteria Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cafeteria Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cafeteria Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Cafeteria Business?
Cafeteria Business Plan Page 1 | Cafeteria Business Plan Page 2
Useful Cafeteria Resources
Cafeteria Marketing Plan | Cafeteria Equipment | Cafeteria Online
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