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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you complete this?
Cake Decorating Marketing Strategy
What are the actual ways you are going to exercise in order to market your Cake Decorating business to your present and possible customers. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using PPC as a system to target Cake Decorating patrons you could draw on long tail keyword search phrases considerably than succinct generic words. This ought to decrease your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Cake Decorating Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you capable of keeping your outlay lower than your rivalry so that you are always the cheapest? Do you have a superior place? Are you the pioneer or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Cake Decorating business online.
Sales Strategy
How are you going to generate sales for your Cake Decorating business in the first place and how are you going to intensify or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to create a relationship with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cake Decorating business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Cake Decorating Organizational Structure
What is the structure of your business - who is the manager of every division in your company?
Personnel Plan
This should be a listing of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Cake Decorating Financial Plan
Will you provide all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Cake Decorating Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cake Decorating Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cake Decorating Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your crucial info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Cake Decorating Business?
Cake Decorating Business Plan Page 1 | Cake Decorating Business Plan Page 2
Useful Cake Decorating Resources
Cake Decorating Marketing Plan | Cake Decorating Equipment | Cake Decorating Online
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