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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you complete this?
Cake Decorating School Marketing Strategy
What are the concrete methods you are going to exercise in order to market your Cake Decorating School business to your present and potential patrons. You can what's more add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a approach to target Cake Decorating School customers you possibly will use long tail keyword search phrases preferably than succinct generic words. This should slash your Pay Per Click costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Cake Decorating School Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your advantage? Are you capable of keeping your expenses lower than your opposition so that you are continually the cheapest? Do you have a prime position? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info about putting your Cake Decorating School business online.
Sales Strategy
How are you going to acquire sales for your Cake Decorating School business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to make an association with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cake Decorating School business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Cake Decorating School Organizational Structure
What is the structure of your business - who is in charge of every division in your company?
Personnel Plan
This should be a directory of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Cake Decorating School Financial Plan
Will you bring all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Cake Decorating School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cake Decorating School Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cake Decorating School Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your fundamental info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Cake Decorating School Business?
Cake Decorating School Business Plan Page 1 | Cake Decorating School Business Plan Page 2
Useful Cake Decorating School Resources
Cake Decorating School Marketing Plan | Cake Decorating School Equipment | Cake Decorating School Online
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