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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you realize this?
Camera Shop Marketing Strategy
What are the concrete ways you are going to exercise in order to promote your Camera Shop business to your present and probable clients. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a method to go for Camera Shop customers you possibly will draw on long tail keyword search phrases rather than short generic words. This ought to drive down your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Camera Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out concerning your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you able to keep your costs lower than your competitors so that you are constantly the cheapest? Do you have a first-class location? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can go and see this website and get more information concerning putting your Camera Shop business online.
Sales Strategy
How are you going to get sales for your Camera Shop business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to create a relationship with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Camera Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Camera Shop Organizational Structure
What is the hierarchy of your business - who is the manager of every division inside your organization?
Personnel Plan
This ought to be a register of everybody in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Camera Shop Financial Plan
Will you bring all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Camera Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Camera Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Camera Shop Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Camera Shop Business?
Camera Shop Business Plan Page 1 | Camera Shop Business Plan Page 2
Useful Camera Shop Resources
Camera Shop Marketing Plan | Camera Shop Equipment | Camera Shop Online
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