 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common approach to make your business a success and how will you achieve this?
Campground Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Campground business to your existing and would-be patrons. You can additionally add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using PPC as a structure to target Campground clients you may well draw on long tail keyword search phrases rather than short generic words. This ought to shrink your PPC expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Campground Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you able to keep your expenses lower than your rivals so that you are continuously the cheapest? Do you have a premier site? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Campground business online.
Sales Strategy
How are you going to acquire sales for your Campground business in the first place and how are you going to expand or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to create a connection with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Campground business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Campground Organizational Structure
What is the structure of your company - who is in charge of each department within your organization?
Personnel Plan
This ought to be a roll of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Campground Financial Plan
Will you bring all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Campground Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Campground Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Campground Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Campground Business?
Campground Business Plan Page 1 | Campground Business Plan Page 2
Useful Campground Resources
Campground Marketing Plan | Campground Equipment | Campground Online
Find a different business plan...