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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you attain this?
Candle Making Marketing Strategy
What are the tangible methods you are going to employ in order to market your Candle Making business to your existing and probable clients. You can what's more add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using PPC as a method to target Candle Making patrons you may draw on long tail keyword search phrases considerably than short generic words. This should cut down your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Candle Making Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you able to keep your outlay lower than your rivals so that you are continuously the cheapest? Do you have a superior locality? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Candle Making business online.
Sales Strategy
How are you going to pick up sales for your Candle Making business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to create a connection with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Candle Making business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Candle Making Organizational Structure
What is the hierarchy of your business - who is in charge of each division within your organization?
Personnel Plan
This ought to be a record of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Candle Making Financial Plan
Will you provide all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Candle Making Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Candle Making Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Candle Making Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Candle Making Business?
Candle Making Business Plan Page 1 | Candle Making Business Plan Page 2
Useful Candle Making Resources
Candle Making Marketing Plan | Candle Making Equipment | Candle Making Online
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