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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you realize this?
Candle Store Marketing Strategy
What are the concrete ways you are going to exercise in order to promote your Candle Store business to your existing and prospective customers. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using PPC as a means to target Candle Store patrons you may well draw on long tail keyword search phrases to a certain extent than succinct generic words. This should reduce your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Candle Store Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you able to keep your outlay lower than your opposition so that you are always the cheapest? Do you have a first-class position? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more info concerning putting your Candle Store business online.
Sales Strategy
How are you going to get sales for your Candle Store business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to shape a connection with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Candle Store business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your company?
Candle Store Organizational Structure
What is the hierarchy of your business - who is the manager of each department inside your business?
Personnel Plan
This ought to be a directory of everybody in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Candle Store Financial Plan
Will you contribute all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Candle Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Candle Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Candle Store Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Candle Store Business?
Candle Store Business Plan Page 1 | Candle Store Business Plan Page 2
Useful Candle Store Resources
Candle Store Marketing Plan | Candle Store Equipment | Candle Store Online
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