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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you achieve this?
Candy Stand Marketing Strategy
What are the real methods you are going to employ in order to market your Candy Stand business to your present and potential patrons. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a means to target Candy Stand customers you may perhaps employ long tail keyword search phrases rather than short generic words. This should cut down your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Candy Stand Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your expenses lower than your opposition so that you are continuously the cheapest? Do you have a first-class place? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information as regards putting your Candy Stand business online.
Sales Strategy
How are you going to pick up sales for your Candy Stand business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to foster a relationship with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Candy Stand business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Candy Stand Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your organization?
Personnel Plan
This ought to be a register of everybody in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Candy Stand Financial Plan
Will you bring in all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Candy Stand Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Candy Stand Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Candy Stand Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Candy Stand Business?
Candy Stand Business Plan Page 1 | Candy Stand Business Plan Page 2
Useful Candy Stand Resources
Candy Stand Marketing Plan | Candy Stand Equipment | Candy Stand Online
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