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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you attain this?
Canoeing Instructor Marketing Strategy
What are the real ways you are going to employ in order to promote your Canoeing Instructor business to your existing and potential patrons. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a approach to target Canoeing Instructor clients you could employ long tail keyword search phrases to a certain extent than short generic words. This should condense your Pay Per Click costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Canoeing Instructor Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are at all times the cheapest? Do you have a superior locality? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info regarding putting your Canoeing Instructor business online.
Sales Strategy
How are you going to acquire sales for your Canoeing Instructor business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Canoeing Instructor business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Canoeing Instructor Organizational Structure
What is the hierarchy of your company - who is the manager of every division in your business?
Personnel Plan
This ought to be a list of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Canoeing Instructor Financial Plan
Will you provide all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Canoeing Instructor Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Canoeing Instructor Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Canoeing Instructor Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Canoeing Instructor Business?
Canoeing Instructor Business Plan Page 1 | Canoeing Instructor Business Plan Page 2
Useful Canoeing Instructor Resources
Canoeing Instructor Marketing Plan | Canoeing Instructor Equipment | Canoeing Instructor Online
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