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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you accomplish this?
Car Leasing Marketing Strategy
What are the authentic ways you are going to employ in order to promote your Car Leasing business to your present and likely patrons. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a approach to go for Car Leasing clients you could use long tail keyword search phrases considerably than succinct generic words. This should bring down your PPC outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Car Leasing Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you able to keep your overheads lower than your competition so that you are continuously the cheapest? Do you have a premier site? Are you the original or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Car Leasing business online.
Sales Strategy
How are you going to pick up sales for your Car Leasing business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Car Leasing business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Car Leasing Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your company?
Personnel Plan
This ought to be a record of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Car Leasing Financial Plan
Will you deliver all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Car Leasing Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Car Leasing Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Car Leasing Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Car Leasing Business?
Car Leasing Business Plan Page 1 | Car Leasing Business Plan Page 2
Useful Car Leasing Resources
Car Leasing Marketing Plan | Car Leasing Equipment | Car Leasing Online
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