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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you realize this?
Car Rental Marketing Strategy
What are the authentic methods you are going to employ in order to market your Car Rental business to your present and possible customers. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a means to target Car Rental clients you might draw on long tail keyword search phrases significantly than succinct generic words. This ought to lower your Pay Per Click costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Car Rental Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you able to keep your expenses lower than your competitors so that you are continuously the cheapest? Do you have a prime location? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can visit this website and get more info concerning putting your Car Rental business online.
Sales Strategy
How are you going to pick up sales for your Car Rental business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Car Rental business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Car Rental Organizational Structure
What is the hierarchy of your business - who is the manager of each division in your company?
Personnel Plan
This should be a directory of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Car Rental Financial Plan
Will you deliver all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Car Rental Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Car Rental Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Car Rental Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your chief info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Car Rental Business?
Car Rental Business Plan Page 1 | Car Rental Business Plan Page 2
Useful Car Rental Resources
Car Rental Marketing Plan | Car Rental Equipment | Car Rental Online
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