 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you realize this?
Caravan and Campsite Marketing Strategy
What are the concrete ways you are going to use in order to market your Caravan and Campsite business to your present and likely customers. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a system to target Caravan and Campsite clients you might employ long tail keyword search phrases significantly than short generic words. This should reduce your PPC expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Caravan and Campsite Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your advantage? Are you able to keep your expenditure lower than your opposition so that you are constantly the cheapest? Do you have a superlative site? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more info in relation to putting your Caravan and Campsite business online.
Sales Strategy
How are you going to acquire sales for your Caravan and Campsite business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to make a relationship with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Caravan and Campsite business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Caravan and Campsite Organizational Structure
What is the structure of your business - who is the manager of each department within your business?
Personnel Plan
This should be a register of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Caravan and Campsite Financial Plan
Will you supply all your own funding or will it be an assortment of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Caravan and Campsite Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Caravan and Campsite Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Caravan and Campsite Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Caravan and Campsite Business?
Caravan and Campsite Business Plan Page 1 | Caravan and Campsite Business Plan Page 2
Useful Caravan and Campsite Resources
Caravan and Campsite Marketing Plan | Caravan and Campsite Equipment | Caravan and Campsite Online
Find a different business plan...