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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you attain this?
Caravan Site Marketing Strategy
What are the genuine ways you are going to employ in order to market your Caravan Site business to your existing and would-be customers. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a method to target Caravan Site customers you possibly will draw on long tail keyword search phrases rather than short generic words. This ought to slash your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Caravan Site Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you able to keep your costs lower than your competitors so that you are at all times the cheapest? Do you have a superlative locality? Are you the original or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Caravan Site business online.
Sales Strategy
How are you going to generate sales for your Caravan Site business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together a relationship with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Caravan Site business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Caravan Site Organizational Structure
What is the hierarchy of your company - who is in charge of every department in your organization?
Personnel Plan
This ought to be a directory of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Caravan Site Financial Plan
Will you supply all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Caravan Site Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Caravan Site Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Caravan Site Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Caravan Site Business?
Caravan Site Business Plan Page 1 | Caravan Site Business Plan Page 2
Useful Caravan Site Resources
Caravan Site Marketing Plan | Caravan Site Equipment | Caravan Site Online
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