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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you achieve this?
Care Home Marketing Strategy
What are the actual ways you are going to use in order to promote your Care Home business to your present and prospective patrons. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a strategy to target Care Home patrons you possibly will employ long tail keyword search phrases considerably than succinct generic words. This should cut down your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Care Home Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your rivalry so that you are continuously the cheapest? Do you have a prime site? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information about putting your Care Home business online.
Sales Strategy
How are you going to pick up sales for your Care Home business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to construct a bond with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Care Home business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Care Home Organizational Structure
What is the structure of your company - who is in charge of each division in your business?
Personnel Plan
This should be a roll of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Care Home Financial Plan
Will you bring in all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Care Home Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Care Home Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Care Home Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Care Home Business?
Care Home Business Plan Page 1 | Care Home Business Plan Page 2
Useful Care Home Resources
Care Home Marketing Plan | Care Home Equipment | Care Home Online
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