 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you accomplish this?
Career College Marketing Strategy
What are the concrete ways you are going to employ in order to market your Career College business to your existing and potential customers. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a strategy to target Career College customers you may perhaps draw on long tail keyword search phrases considerably than succinct generic words. This should condense your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Career College Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out about your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your overheads lower than your competition so that you are continually the cheapest? Do you have a premier position? Are you the pioneer or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Career College business online.
Sales Strategy
How are you going to generate sales for your Career College business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Career College business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Career College Organizational Structure
What is the structure of your business - who is the manager of each division within your business?
Personnel Plan
This should be a roll of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Career College Financial Plan
Will you supply all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Career College Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Career College Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Career College Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your central information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Career College Business?
Career College Business Plan Page 1 | Career College Business Plan Page 2
Useful Career College Resources
Career College Marketing Plan | Career College Equipment | Career College Online
Find a different business plan...