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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you accomplish this?
Carpet and Floor Covering Store Marketing Strategy
What are the actual ways you are going to draw on in order to promote your Carpet and Floor Covering Store business to your present and impending patrons. You can as well add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a technique to go for Carpet and Floor Covering Store patrons you could employ long tail keyword search phrases preferably than succinct generic words. This ought to shrink your Pay Per Click expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Carpet and Floor Covering Store Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competition so that you are at all times the cheapest? Do you have a premier location? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more info with reference to putting your Carpet and Floor Covering Store business online.
Sales Strategy
How are you going to generate sales for your Carpet and Floor Covering Store business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to build up an affiliation with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Carpet and Floor Covering Store business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Carpet and Floor Covering Store Organizational Structure
What is the structure of your business - who is in charge of every division in your company?
Personnel Plan
This should be a directory of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Carpet and Floor Covering Store Financial Plan
Will you deliver all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Carpet and Floor Covering Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Carpet and Floor Covering Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Carpet and Floor Covering Store Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your critical information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Carpet and Floor Covering Store Business?
Carpet and Floor Covering Store Business Plan Page 1 | Carpet and Floor Covering Store Business Plan Page 2
Useful Carpet and Floor Covering Store Resources
Carpet and Floor Covering Store Marketing Plan | Carpet and Floor Covering Store Equipment | Carpet and Floor Covering Store Online
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