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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you accomplish this?
Catering Service Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Catering Service business to your present and possible clients. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a technique to go for Catering Service customers you may well use long tail keyword search phrases preferably than succinct generic words. This should bring down your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Catering Service Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you capable of keeping your overheads lower than your competitors so that you are always the cheapest? Do you have a superlative position? Are you the first or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Catering Service business online.
Sales Strategy
How are you going to acquire sales for your Catering Service business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Catering Service business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Catering Service Organizational Structure
What is the structure of your business - who is in charge of each division inside your company?
Personnel Plan
This ought to be a register of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Catering Service Financial Plan
Will you bring in all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Catering Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Catering Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Catering Service Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Catering Service Business?
Catering Service Business Plan Page 1 | Catering Service Business Plan Page 2
Useful Catering Service Resources
Catering Service Marketing Plan | Catering Service Equipment | Catering Service Online
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