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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you attain this?
CD and DVD Shop Marketing Strategy
What are the real methods you are going to exercise in order to promote your CD and DVD Shop business to your present and would-be customers. You can as well add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a structure to target CD and DVD Shop customers you may employ long tail keyword search phrases to a certain extent than short generic words. This ought to bring down your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
CD and DVD Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your products and services to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are continually the cheapest? Do you have a prime location? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can visit this website and get more information about putting your CD and DVD Shop business online.
Sales Strategy
How are you going to pick up sales for your CD and DVD Shop business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample CD and DVD Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
CD and DVD Shop Organizational Structure
What is the hierarchy of your business - who is the manager of every division within your organization?
Personnel Plan
This ought to be a list of every person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
CD and DVD Shop Financial Plan
Will you contribute all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
CD and DVD Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
CD and DVD Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
CD and DVD Shop Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your CD and DVD Shop Business?
CD and DVD Shop Business Plan Page 1 | CD and DVD Shop Business Plan Page 2
Useful CD and DVD Shop Resources
CD and DVD Shop Marketing Plan | CD and DVD Shop Equipment | CD and DVD Shop Online
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