 |
 |
|
|
 |
Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you attain this?
CD Shop Marketing Strategy
What are the definite ways you are going to use in order to promote your CD Shop business to your present and would-be clients. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a way to go for CD Shop patrons you may well use long tail keyword search phrases to a certain extent than short generic words. This should condense your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
CD Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivals so that you are continually the cheapest? Do you have a superlative position? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can visit this website and get more information concerning putting your CD Shop business online.
Sales Strategy
How are you going to acquire sales for your CD Shop business in the first place and how are you going to boost or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to encourage a bond with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample CD Shop business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
CD Shop Organizational Structure
What is the structure of your company - who is the manager of every department in your business?
Personnel Plan
This should be a directory of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
CD Shop Financial Plan
Will you provide all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
CD Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
CD Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
CD Shop Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your CD Shop Business?
CD Shop Business Plan Page 1 | CD Shop Business Plan Page 2
Useful CD Shop Resources
CD Shop Marketing Plan | CD Shop Equipment | CD Shop Online
Find a different business plan...