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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you achieve this?
Ceramic Cafe Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Ceramic Cafe business to your existing and possible clients. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a approach to go for Ceramic Cafe customers you may well use long tail keyword search phrases considerably than succinct generic words. This should diminish your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Ceramic Cafe Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your outlay lower than your opposition so that you are constantly the cheapest? Do you have a first-class position? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Ceramic Cafe business online.
Sales Strategy
How are you going to pick up sales for your Ceramic Cafe business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build an association with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ceramic Cafe business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Ceramic Cafe Organizational Structure
What is the structure of your business - who is the manager of each division in your business?
Personnel Plan
This ought to be a list of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Ceramic Cafe Financial Plan
Will you bring in all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Ceramic Cafe Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ceramic Cafe Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Ceramic Cafe Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Ceramic Cafe Business?
Ceramic Cafe Business Plan Page 1 | Ceramic Cafe Business Plan Page 2
Useful Ceramic Cafe Resources
Ceramic Cafe Marketing Plan | Ceramic Cafe Equipment | Ceramic Cafe Online
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