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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you attain this?
Ceramics Marketing Strategy
What are the concrete methods you are going to employ in order to market your Ceramics business to your present and possible patrons. You can as well add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a approach to go for Ceramics clients you might use long tail keyword search phrases considerably than short generic words. This should cut down your Pay Per Click expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Ceramics Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out regarding your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you able to keep your expenses lower than your rivals so that you are always the cheapest? Do you have a superlative position? Are you the originator or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information as regards putting your Ceramics business online.
Sales Strategy
How are you going to pick up sales for your Ceramics business in the first place and how are you going to boost or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create a connection with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ceramics business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Ceramics Organizational Structure
What is the structure of your business - who is in charge of each division within your organization?
Personnel Plan
This should be a listing of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Ceramics Financial Plan
Will you supply all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Ceramics Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ceramics Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Ceramics Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Ceramics Business?
Ceramics Business Plan Page 1 | Ceramics Business Plan Page 2
Useful Ceramics Resources
Ceramics Marketing Plan | Ceramics Equipment | Ceramics Online
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