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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you complete this?
Chain Store Marketing Strategy
What are the authentic ways you are going to draw on in order to market your Chain Store business to your existing and possible clients. You can moreover add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a procedure to target Chain Store patrons you may perhaps draw on long tail keyword search phrases considerably than succinct generic words. This ought to trim down your PPC outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Chain Store Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out as regards your products and services to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you able to keep your overheads lower than your competition so that you are continually the cheapest? Do you have a premier location? Are you the pioneer or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Chain Store business online.
Sales Strategy
How are you going to pick up sales for your Chain Store business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to make a relationship with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Chain Store business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Chain Store Organizational Structure
What is the structure of your business - who is the manager of every division within your company?
Personnel Plan
This should be a list of everybody in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Chain Store Financial Plan
Will you contribute all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Chain Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Chain Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Chain Store Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Chain Store Business?
Chain Store Business Plan Page 1 | Chain Store Business Plan Page 2
Useful Chain Store Resources
Chain Store Marketing Plan | Chain Store Equipment | Chain Store Online
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