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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you realize this?
Charity Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Charity business to your present and prospective patrons. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a strategy to target Charity clients you might employ long tail keyword search phrases rather than succinct generic words. This ought to diminish your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Charity Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you able to keep your costs lower than your rivalry so that you are always the cheapest? Do you have a prime locality? Are you the original or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can visit this website and get more info as regards putting your Charity business online.
Sales Strategy
How are you going to generate sales for your Charity business in the first place and how are you going to increase or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to encourage a rapport with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Charity business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Charity Organizational Structure
What is the structure of your company - who is in charge of every department within your organization?
Personnel Plan
This should be a list of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Charity Financial Plan
Will you provide all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Charity Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Charity Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Charity Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your central info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Charity Business?
Charity Business Plan Page 1 | Charity Business Plan Page 2
Useful Charity Resources
Charity Marketing Plan | Charity Equipment | Charity Online
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