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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you complete this?
Chocolate and Confectionery Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Chocolate and Confectionery business to your present and probable customers. You can moreover add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a system to target Chocolate and Confectionery clients you possibly will employ long tail keyword search phrases rather than short generic words. This ought to slash your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Chocolate and Confectionery Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your products and services to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you able to keep your outlay lower than your competition so that you are always the cheapest? Do you have a superlative site? Are you the first or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more info about putting your Chocolate and Confectionery business online.
Sales Strategy
How are you going to pick up sales for your Chocolate and Confectionery business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to build a rapport with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Chocolate and Confectionery business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Chocolate and Confectionery Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your business?
Personnel Plan
This ought to be a list of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Chocolate and Confectionery Financial Plan
Will you supply all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Chocolate and Confectionery Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Chocolate and Confectionery Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Chocolate and Confectionery Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Chocolate and Confectionery Business?
Chocolate and Confectionery Business Plan Page 1 | Chocolate and Confectionery Business Plan Page 2
Useful Chocolate and Confectionery Resources
Chocolate and Confectionery Marketing Plan | Chocolate and Confectionery Equipment | Chocolate and Confectionery Online
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