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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you attain this?
Chocolate and Confectionery Production Marketing Strategy
What are the real ways you are going to draw on in order to promote your Chocolate and Confectionery Production business to your existing and likely customers. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a method to go for Chocolate and Confectionery Production clients you possibly will employ long tail keyword search phrases significantly than short generic words. This ought to decrease your Pay Per Click costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Chocolate and Confectionery Production Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you capable of keeping your costs lower than your rivals so that you are continuously the cheapest? Do you have a premier position? Are you the first or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Chocolate and Confectionery Production business online.
Sales Strategy
How are you going to acquire sales for your Chocolate and Confectionery Production business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to construct a bond with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Chocolate and Confectionery Production business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Chocolate and Confectionery Production Organizational Structure
What is the hierarchy of your business - who is in charge of each division in your organization?
Personnel Plan
This should be a register of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Chocolate and Confectionery Production Financial Plan
Will you contribute all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Chocolate and Confectionery Production Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Chocolate and Confectionery Production Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Chocolate and Confectionery Production Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Chocolate and Confectionery Production Business?
Chocolate and Confectionery Production Business Plan Page 1 | Chocolate and Confectionery Production Business Plan Page 2
Useful Chocolate and Confectionery Production Resources
Chocolate and Confectionery Production Marketing Plan | Chocolate and Confectionery Production Equipment | Chocolate and Confectionery Production Online
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