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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you achieve this?
Chocolate Store Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Chocolate Store business to your existing and would-be clients. You can additionally add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a structure to target Chocolate Store patrons you may use long tail keyword search phrases significantly than succinct generic words. This ought to reduce your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Chocolate Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your products and services to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are at all times the cheapest? Do you have a first-class place? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can go and see this website and get more info as regards putting your Chocolate Store business online.
Sales Strategy
How are you going to generate sales for your Chocolate Store business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to put together an association with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Chocolate Store business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Chocolate Store Organizational Structure
What is the structure of your company - who is the manager of each department inside your organization?
Personnel Plan
This should be a record of every person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Chocolate Store Financial Plan
Will you deliver all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Chocolate Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Chocolate Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Chocolate Store Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Chocolate Store Business?
Chocolate Store Business Plan Page 1 | Chocolate Store Business Plan Page 2
Useful Chocolate Store Resources
Chocolate Store Marketing Plan | Chocolate Store Equipment | Chocolate Store Online
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