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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you attain this?
Cider and Perry Maker Marketing Strategy
What are the tangible methods you are going to draw on in order to promote your Cider and Perry Maker business to your existing and impending customers. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a structure to target Cider and Perry Maker patrons you may well use long tail keyword search phrases significantly than succinct generic words. This should bring down your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Cider and Perry Maker Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are always the cheapest? Do you have a superior position? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more info on the subject of putting your Cider and Perry Maker business online.
Sales Strategy
How are you going to pick up sales for your Cider and Perry Maker business in the first place and how are you going to intensify or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct a bond with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cider and Perry Maker business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Cider and Perry Maker Organizational Structure
What is the structure of your business - who is the manager of each division inside your company?
Personnel Plan
This should be a list of everybody in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Cider and Perry Maker Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Cider and Perry Maker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cider and Perry Maker Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cider and Perry Maker Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your vital information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Cider and Perry Maker Business?
Cider and Perry Maker Business Plan Page 1 | Cider and Perry Maker Business Plan Page 2
Useful Cider and Perry Maker Resources
Cider and Perry Maker Marketing Plan | Cider and Perry Maker Equipment | Cider and Perry Maker Online
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