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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you accomplish this?
Cigar Shop Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Cigar Shop business to your existing and prospective customers. You can in addition add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a method to target Cigar Shop patrons you possibly will use long tail keyword search phrases to a certain extent than short generic words. This should reduce your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Cigar Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competition so that you are continuously the cheapest? Do you have a first-class position? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information about putting your Cigar Shop business online.
Sales Strategy
How are you going to pick up sales for your Cigar Shop business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cigar Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Cigar Shop Organizational Structure
What is the hierarchy of your company - who is the manager of each division in your organization?
Personnel Plan
This ought to be a list of everyone in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Cigar Shop Financial Plan
Will you provide all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cigar Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cigar Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cigar Shop Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Cigar Shop Business?
Cigar Shop Business Plan Page 1 | Cigar Shop Business Plan Page 2
Useful Cigar Shop Resources
Cigar Shop Marketing Plan | Cigar Shop Equipment | Cigar Shop Online
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