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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you complete this?
Cleaning Service Marketing Strategy
What are the actual ways you are going to employ in order to promote your Cleaning Service business to your existing and possible clients. You can moreover add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a way to go for Cleaning Service clients you may well employ long tail keyword search phrases preferably than short generic words. This ought to condense your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Cleaning Service Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out about your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your rivalry so that you are constantly the cheapest? Do you have a superior position? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Cleaning Service business online.
Sales Strategy
How are you going to acquire sales for your Cleaning Service business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to foster an association with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cleaning Service business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Cleaning Service Organizational Structure
What is the structure of your company - who is in charge of each division within your business?
Personnel Plan
This should be a roll of every person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Cleaning Service Financial Plan
Will you contribute all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cleaning Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cleaning Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cleaning Service Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Cleaning Service Business?
Cleaning Service Business Plan Page 1 | Cleaning Service Business Plan Page 2
Useful Cleaning Service Resources
Cleaning Service Marketing Plan | Cleaning Service Equipment | Cleaning Service Online
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