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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Closet Store Marketing Strategy
What are the authentic methods you are going to draw on in order to market your Closet Store business to your existing and possible patrons. You can also add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your patrons better. For instance if you are using PPC as a technique to go for Closet Store customers you may perhaps employ long tail keyword search phrases significantly than short generic words. This ought to decrease your PPC outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Closet Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out concerning your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competition so that you are at all times the cheapest? Do you have a superior locality? Are you the first or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more info about putting your Closet Store business online.
Sales Strategy
How are you going to generate sales for your Closet Store business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to develop a connection with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Closet Store business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Closet Store Organizational Structure
What is the hierarchy of your business - who is the manager of each department in your business?
Personnel Plan
This ought to be a record of each person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Closet Store Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Closet Store Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Closet Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Closet Store Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Closet Store Business?
Closet Store Business Plan Page 1 | Closet Store Business Plan Page 2
Useful Closet Store Resources
Closet Store Marketing Plan | Closet Store Equipment | Closet Store Online
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