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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you attain this?
Clothes Shop Marketing Strategy
What are the concrete methods you are going to use in order to promote your Clothes Shop business to your existing and impending customers. You can moreover add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a means to target Clothes Shop clients you possibly will draw on long tail keyword search phrases considerably than short generic words. This ought to bring down your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Clothes Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out concerning your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competitors so that you are continually the cheapest? Do you have a premier locality? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Clothes Shop business online.
Sales Strategy
How are you going to acquire sales for your Clothes Shop business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Clothes Shop business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Clothes Shop Organizational Structure
What is the structure of your company - who is in charge of every department within your company?
Personnel Plan
This ought to be a directory of everybody in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Clothes Shop Financial Plan
Will you deliver all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Clothes Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Clothes Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Clothes Shop Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Clothes Shop Business?
Clothes Shop Business Plan Page 1 | Clothes Shop Business Plan Page 2
Useful Clothes Shop Resources
Clothes Shop Marketing Plan | Clothes Shop Equipment | Clothes Shop Online
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