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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you go about this?
Clothing Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Clothing business to your existing and likely customers. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using PPC as a strategy to go for Clothing clients you may draw on long tail keyword search phrases preferably than succinct generic words. This should reduce your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Clothing Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you able to keep your outlay lower than your competition so that you are at all times the cheapest? Do you have a superlative site? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Clothing business online.
Sales Strategy
How are you going to acquire sales for your Clothing business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to foster a relationship with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Clothing business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Clothing Organizational Structure
What is the structure of your company - who is in charge of each department in your organization?
Personnel Plan
This ought to be a record of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Clothing Financial Plan
Will you bring all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Clothing Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Clothing Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Clothing Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Clothing Business?
Clothing Business Plan Page 1 | Clothing Business Plan Page 2
Useful Clothing Resources
Clothing Marketing Plan | Clothing Equipment | Clothing Online
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