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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you attain this?
Clothing Shop Marketing Strategy
What are the actual ways you are going to exercise in order to market your Clothing Shop business to your existing and would-be customers. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a structure to go for Clothing Shop customers you possibly will employ long tail keyword search phrases significantly than short generic words. This ought to decrease your Pay Per Click outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Clothing Shop Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you able to keep your costs lower than your competitors so that you are continuously the cheapest? Do you have a superlative locality? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information regarding putting your Clothing Shop business online.
Sales Strategy
How are you going to pick up sales for your Clothing Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to foster a connection with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Clothing Shop business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Clothing Shop Organizational Structure
What is the structure of your business - who is in charge of each department within your organization?
Personnel Plan
This ought to be a directory of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Clothing Shop Financial Plan
Will you provide all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Clothing Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Clothing Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Clothing Shop Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Clothing Shop Business?
Clothing Shop Business Plan Page 1 | Clothing Shop Business Plan Page 2
Useful Clothing Shop Resources
Clothing Shop Marketing Plan | Clothing Shop Equipment | Clothing Shop Online
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