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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you go about this?
Coal Merchant Marketing Strategy
What are the genuine methods you are going to employ in order to market your Coal Merchant business to your present and probable patrons. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a procedure to target Coal Merchant clients you could use long tail keyword search phrases preferably than short generic words. This ought to decrease your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Coal Merchant Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivals so that you are continually the cheapest? Do you have a superlative location? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Coal Merchant business online.
Sales Strategy
How are you going to generate sales for your Coal Merchant business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Coal Merchant business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Coal Merchant Organizational Structure
What is the structure of your business - who is in charge of every department inside your organization?
Personnel Plan
This ought to be a roll of everybody in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Coal Merchant Financial Plan
Will you provide all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Coal Merchant Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Coal Merchant Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Coal Merchant Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your vital info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Coal Merchant Business?
Coal Merchant Business Plan Page 1 | Coal Merchant Business Plan Page 2
Useful Coal Merchant Resources
Coal Merchant Marketing Plan | Coal Merchant Equipment | Coal Merchant Online
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