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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you go about this?
Cocktail Lounge Marketing Strategy
What are the concrete methods you are going to employ in order to promote your Cocktail Lounge business to your existing and likely clients. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a structure to go for Cocktail Lounge customers you could draw on long tail keyword search phrases significantly than succinct generic words. This ought to cut down your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Cocktail Lounge Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are constantly the cheapest? Do you have a first-rate place? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can go and see this website and get more information regarding putting your Cocktail Lounge business online.
Sales Strategy
How are you going to pick up sales for your Cocktail Lounge business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to build a bond with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cocktail Lounge business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Cocktail Lounge Organizational Structure
What is the structure of your business - who is in charge of each division within your company?
Personnel Plan
This ought to be a directory of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Cocktail Lounge Financial Plan
Will you deliver all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Cocktail Lounge Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cocktail Lounge Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cocktail Lounge Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Cocktail Lounge Business?
Cocktail Lounge Business Plan Page 1 | Cocktail Lounge Business Plan Page 2
Useful Cocktail Lounge Resources
Cocktail Lounge Marketing Plan | Cocktail Lounge Equipment | Cocktail Lounge Online
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