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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you realize this?
Cocoa Shop Marketing Strategy
What are the authentic methods you are going to use in order to promote your Cocoa Shop business to your existing and prospective customers. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a way to target Cocoa Shop clients you could employ long tail keyword search phrases significantly than succinct generic words. This should lessen your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Cocoa Shop Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out regarding your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you able to keep your overheads lower than your rivalry so that you are constantly the cheapest? Do you have a first-rate place? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Cocoa Shop business online.
Sales Strategy
How are you going to generate sales for your Cocoa Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct a rapport with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cocoa Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Cocoa Shop Organizational Structure
What is the structure of your business - who is in charge of every division in your organization?
Personnel Plan
This should be a roll of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Cocoa Shop Financial Plan
Will you bring all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cocoa Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cocoa Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cocoa Shop Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Cocoa Shop Business?
Cocoa Shop Business Plan Page 1 | Cocoa Shop Business Plan Page 2
Useful Cocoa Shop Resources
Cocoa Shop Marketing Plan | Cocoa Shop Equipment | Cocoa Shop Online
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