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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you go about this?
Coffee House Marketing Strategy
What are the authentic ways you are going to exercise in order to market your Coffee House business to your existing and prospective patrons. You can additionally add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a method to go for Coffee House customers you may well use long tail keyword search phrases to a certain extent than succinct generic words. This ought to decrease your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Coffee House Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your gain? Are you capable of keeping your costs lower than your competitors so that you are continuously the cheapest? Do you have a prime place? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can visit this website and get more info on the subject of putting your Coffee House business online.
Sales Strategy
How are you going to generate sales for your Coffee House business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct a bond with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Coffee House business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Coffee House Organizational Structure
What is the structure of your company - who is the manager of every department inside your business?
Personnel Plan
This ought to be a roll of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Coffee House Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Coffee House Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Coffee House Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Coffee House Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Coffee House Business?
Coffee House Business Plan Page 1 | Coffee House Business Plan Page 2
Useful Coffee House Resources
Coffee House Marketing Plan | Coffee House Equipment | Coffee House Online
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