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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you realize this?
Coffee Shop Marketing Strategy
What are the authentic ways you are going to draw on in order to market your Coffee Shop business to your present and possible patrons. You can moreover add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your clients better. For example if you are using PPC as a way to go for Coffee Shop clients you may well draw on long tail keyword search phrases rather than short generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Coffee Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your opposition so that you are constantly the cheapest? Do you have a first-class site? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info about putting your Coffee Shop business online.
Sales Strategy
How are you going to pick up sales for your Coffee Shop business in the first place and how are you going to expand or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create a connection with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Coffee Shop business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Coffee Shop Organizational Structure
What is the structure of your business - who is the manager of each division inside your organization?
Personnel Plan
This ought to be a list of everybody in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Coffee Shop Financial Plan
Will you bring all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Coffee Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Coffee Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Coffee Shop Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your critical info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Coffee Shop Business?
Coffee Shop Business Plan Page 1 | Coffee Shop Business Plan Page 2
Useful Coffee Shop Resources
Coffee Shop Marketing Plan | Coffee Shop Equipment | Coffee Shop Online
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