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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you achieve this?
Coffee Stand Marketing Strategy
What are the concrete methods you are going to employ in order to market your Coffee Stand business to your present and potential customers. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a strategy to target Coffee Stand customers you possibly will draw on long tail keyword search phrases significantly than short generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Coffee Stand Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your opposition so that you are constantly the cheapest? Do you have a first-class place? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Coffee Stand business online.
Sales Strategy
How are you going to acquire sales for your Coffee Stand business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Coffee Stand business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Coffee Stand Organizational Structure
What is the structure of your company - who is the manager of each department within your organization?
Personnel Plan
This ought to be a directory of everybody in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Coffee Stand Financial Plan
Will you supply all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Coffee Stand Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Coffee Stand Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Coffee Stand Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your necessary information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Coffee Stand Business?
Coffee Stand Business Plan Page 1 | Coffee Stand Business Plan Page 2
Useful Coffee Stand Resources
Coffee Stand Marketing Plan | Coffee Stand Equipment | Coffee Stand Online
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