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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you attain this?
Collectibles Marketing Strategy
What are the real methods you are going to draw on in order to market your Collectibles business to your existing and would-be patrons. You can also add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a procedure to target Collectibles patrons you may use long tail keyword search phrases considerably than short generic words. This ought to decrease your Pay Per Click overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Collectibles Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your costs lower than your opposition so that you are at all times the cheapest? Do you have a prime position? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info on the subject of putting your Collectibles business online.
Sales Strategy
How are you going to acquire sales for your Collectibles business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build a rapport with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Collectibles business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Collectibles Organizational Structure
What is the structure of your company - who is in charge of every division inside your company?
Personnel Plan
This ought to be a record of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Collectibles Financial Plan
Will you deliver all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Collectibles Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Collectibles Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Collectibles Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your crucial information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Collectibles Business?
Collectibles Business Plan Page 1 | Collectibles Business Plan Page 2
Useful Collectibles Resources
Collectibles Marketing Plan | Collectibles Equipment | Collectibles Online
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